What's Going On
The Gap has started 2011 with a bang – at least in terms of launching interesting promotions. After ending 2010 with the “new logo disaster” and the “Made in America” bags for charity that were really made in China, the Gap seems to be back on track. By experimenting with new, targeted ways to connect… Read more »
I learned quite a lesson about retailing last week when I took my two year-old twins to get new sneakers. I had done my research and knew that our choices at Stride Rite would consist of pink and purple butterfly, heart or flowered shoes. I also knew that they had some great primary-colored, converse-like shoes… Read more »
Apple is a marketing machine. The release of the iPad 2 yesterday drove that message home again to anyone who pays attention to branding. Here is what I saw and heard yesterday: 1. Steve Jobs comes on stage. Loud applause. Same iconic black turtleneck and baggy jeans. He’s energetic, charismatic and presents with a natural… Read more »